UL Environment Webinar: Making Effective Sustainability Claims, June 21, 2016 at 2 pm EDT

UL Environment Webinar: June 21, 2016 at 2 pm EDT "Neither Boastful Nor Bashful: Making Effective Sustainability Claims: According to a Nielsen study, 66% of global online consumers claim that they are willing to pay more for products and services provided by companies that are committed to positive social and environmental impact.* Yet companies must be deliberate about making environment claims because the U.S. Federal Trade Commission and other international regulators crack down on claims deemed deceptive to consumers. Companies that fail to promote their sustainability achievements may lose a key opportunity to differentiate themselves. By developing and validating innovative claims, companies can validate their claims and confidently communicate them to gain a competitive advantage in the marketplace. UL Environment will provide an overview of the guidelines for making sustainability claims and how third-party validation of those claims can lend credibility. Companies who have recently achieved innovative claim validations will describe their reasons for doing so, and how they have benefitted their business. Speakers: -Catherine Sheehy, Advisory Leader, UL Environment -Stephanie Schafer, Regulatory Engineer and Environmental Affairs, Dell Participants of this webinar will gain a better understanding of: -Market guidelines for making sustainability claims and the importance of third-party validation -Examples of innovative claims -Case studies of recent innovative claims -The innovative claims process To register: http://bit.ly/27RWN8A