Green Building Community

UL Environment Webinar: Making Effective Sustainability Claims, June 21, 2016 at 2 pm EDT

Allison Friedman MA, United States 0 Ratings 99 Discussions 131 Group posts

Posted by: Allison Friedman // Rate It Green Admin

UL Environment Webinar: June 21, 2016 at 2 pm EDT
"Neither Boastful Nor Bashful:
Making Effective Sustainability Claims:

According to a Nielsen study, 66% of global online consumers claim that they are willing to pay more for products and services provided by companies that are committed to positive social and environmental impact.* Yet companies must be deliberate about making environment claims because the U.S. Federal Trade Commission and other international regulators crack down on claims deemed deceptive to consumers.

Companies that fail to promote their sustainability achievements may lose a key opportunity to differentiate themselves. By developing and validating innovative claims, companies can validate their claims and confidently communicate them to gain a competitive advantage in the marketplace.

UL Environment will provide an overview of the guidelines for making sustainability claims and how third-party validation of those claims can lend credibility. Companies who have recently achieved innovative claim validations will describe their reasons for doing so, and how they have benefitted their business.

-Catherine Sheehy, Advisory Leader, UL Environment
-Stephanie Schafer, Regulatory Engineer and Environmental Affairs, Dell

Participants of this webinar will gain a better understanding of:

-Market guidelines for making sustainability claims and the importance of third-party validation
-Examples of innovative claims
-Case studies of recent innovative claims
-The innovative claims process

To register:



Please be kind and respectful!

Please make sure to be respectful of the organizations and companies, and other Rate It Green members that make up our community. We welcome praise and advice and even criticism but all posted content and ratings should be constructive in nature. For guidance on what constitutes suitable content on the Rate It Green site, please refer to the User Agreement and Site Rules.

The opinions, comments, ratings and all content posted by member on the Rate It Green website are the comments and opinions of the individual members who posts them only and do not necessarily reflect the views or policies or policies of Rate It Green. Rate It Green Team Members will monitor posted content for unsuitable content, but we also ask for the participation of community members in helping to keep the site a comfortable and open public forum of ideas. Please email all questions and concerns to