Event Description

There are enormous differences between selling a conventional house and selling a high performance one. Architects and builders need a different process. In this workshop, you will learn how to approach these meetings with an evidence-based process that will help increase the number of clients who want a passive house or zero energy house.

This course is aimed to help architects and builders already talking to their clients about zero energy homes (such as passive house) as well as those who are only thinking about it (and who may be afraid of having these conversations with clients). Learn how to avoid many problems that commonly occur in these meetings in order to produce clients with a strong commitment to building a zero energy home. The process will give you ways to meaningfully differentiate your services from those of other architects and builders, make the decision easier for the client and make it more likely they’ll hire you.

Registration includes a copy of The Meeting Map: a step-by-step process to follow in the first two hours you spend with a new prospect.

What Attendees Learn:

• What it takes to convert a person to passive or zero energy house
• How to stop people from saying (and thinking) “it’s too expensive”
• How to increase the home buyer’s receptivity to what you’re saying and confidence in you
• What to do and say in the first meeting with a prospect
• How we can do much better than talking about “green” homes
• How to effectively differentiate your services from those of other builders and architects