Free Webinar: Using Green Benefits to Sell Homes and Projects – Free CE Webinar, May 17, 12-1 pm

  • 17 May 2023
  • Start time : 12:00 PM
  • End time : 01:00 PM
  • Event Host : GreenHome Institute
Free Webinar: Using Green Benefits to Sell Homes and Projects – Free CE Webinar, May 17
Event Description

Green, energy-efficient, high performance, sustainable … whatever they call it, they are talking about healthier, better homes that focus more on the living experience in a home, as well as the home itself.

You understand the practices and features to build, remodel, or sell these better homes, yet do you know how to better position, value, and sell them?

This workshop focuses on the benefits of healthier, green, and energy-efficient homes and features and how to use these benefits to up-level your marketing and sales. The emotional pull created by the benefits of your homes and projects is how you differentiate your work. Relating their value to your clients to help them live healthier and more comfortably in their homes helps seal the deal.

Continuing Education Units (CEUS) 1 hour in

- Green Business Certification Inc. (GBCI)

- Building Performance Institute (BPI) NonWholeHouse

- Submitted for American Institute of Architects - AIA (HSW)

- Certified Green Professional (NARI & CGP)

- Certified GreenHome Professional (CGHP) Pillar(s): Energy, Health, Materials, Water, Place


- State Architect / Builder License may be applicable

  • Host Company/Organization Name
    • GreenHome Institute
  • Agenda
    • • Know which components in a home may be healthier, more efficient and/or green

      • Review how to spot and sell the added value of healthier, more efficient features in a home

      • Understand how to sell the emotional value to help sell homes and projects

      • Discuss 3 maintenance resources to distinguish you and your business
  • Speakers / Presenters
    • Marla Esser Cloos

      Marla Esser Cloos, GHI Member, is the principal of Green Home Coach with 15+ years working with green certified homes and projects. Through Green Home Coach programs and partnerships, she helps businesses and people discover and create better homes to live in or work on for healthier, more comfortable lives. She is an NGBS Verifier, NAR Green and Wellness Within Your Walls certified pro.

      She also is the founder and host of the Everyday Green Home podcast and author of Living Green Effortlessly: Simple Choices for a Better Home.
  • Cost
    • FREE Event
  • Event type
    • Online/Webinar

Reply/Leave a Comment (You must be logged in to leave a comment)

Not a Member Yet? Register and Join the Community | Log in


Please be kind and respectful!
Every organization and everyone can submit to Rate It Green's green building calendar! Simply click register, verify your email address, and create a username and password. You can then decide if you'd like to engage more fully as a community member, but you'll be able to post events.

Please make sure to be respectful of the organizations and companies, and other Rate It Green members that make up our community. We welcome praise and advice and even criticism but all posted content and ratings should be constructive in nature. For guidance on what constitutes suitable content on the Rate It Green site, please refer to the User Agreement and Site Rules.

The opinions, comments, ratings and all content posted by member on the Rate It Green website are the comments and opinions of the individual members who posts them only and do not necessarily reflect the views or policies or policies of Rate It Green. Rate It Green Team Members will monitor posted content for unsuitable content, but we also ask for the participation of community members in helping to keep the site a comfortable and open public forum of ideas. Please email all questions and concerns to