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Free Webinar: The Next Era of Housing: Redefining Value and Resilience, December 10, 2 pm ET
Event Description
Electrification is scaling. Net zero is becoming mainstream. Artificial intelligence is transforming decision-making and optimizing resources. And consumers are redefining value through the lens of wellness, resilience, and total cost of ownership.
Yet this evolution is happening against a backdrop of volatility. 2025 has tested the resilience of the entire industry: high mortgage rates, material price swings, labour shortages, and federal rollbacks have constrained production and challenged affordability.
Even so, demand for sustainable, high-performance homes continues to accelerate—driven by consumer expectations and market necessity, not just policy.
The Data Behind the Disruption
Green Builder Media’s COGNITION Smart Data reveals a market both pressured and full of potential.
On the consumer side, more than 70% of homeowners say sustainability influences their buying decisions, while younger generations continue to trade size for performance—favoring efficient, healthy, right-sized homes over status-driven square footage.
State of the Industry Webinar
On December 10, 2025, at 2 p.m. ET, I’ll be presenting Green Builder Media’s annual State of the Industry webinar, during which Green Builder will share the latest findings from COGNITION Smart Data—fresh insights into the trends transforming housing in real time:
You will explore what these shifts mean for builders, manufacturers, and developers, and how the smartest companies are turning turbulence into opportunity.
As cofounder and CEO of Green Builder Media, Sara is a visionary thought leader and passionate advocate for sustainability. A former venture capitalist, she has participated in the life cycle (from funding to exit) of over 20 companies, with an emphasis on combining sustainability and profitability. She lives in Lake City, Colo., with her husband, where she is an avid long-distance runner, snowboarder, and Crossfit trainer. She is also on the Board of Directors at Dvele, runs the Rural Segment for Energize Colorado, and is a former County Commissioner.
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