FREE Webinar: Marketing the High-Performance Home, September 15, 1 pm EDT

  • 15 September 2020
  • Start time : 01:00 PM
  • End time : 03:30 PM
Marketing the High-Performance Home
Event Description

Whether you’re a green building buff or starting your first zero emission project, strategic marketing that elevates your brand, generates demand, and increases your profit margin is critical. 

On September 15th, join ZEBx and our panel of real estate marketing experts as we debunk common marketing myths and get to the heart of what effectively sells a high-performance home:

  • How do we communicate the multiple benefits of high-performance homes most effectively?
  • What matters most to prospective buyers and owners?
  • Is the pitch different for a client that wants to build a home than a prospective buyer of an existing home?
  • Is it better to sell the client something that they want or something that the world needs?
  • What is it like to live in a certified Passive House home?
  • How is the pandemic changing the way the marketplace sees high-performance homes?

  • Speakers / Presenters
    • Roberto Pecora, Director of Programs at ZEBx, and Manager of the Near Zero Emissions Building program

      Andrea Wickham, Green Buildings Planner at the City of Vancouver – the mover and shaker behind the recent Zoning and Development bylaw amendments

      Lucio Picciano, Founder of DLP Architecture – Vancouver’s Passive House pioneer

      Alan Ball, retired software designer - currently residing in a new certified Passive House

      Ryan Lalonde, President of MLA Canada – marketing agent for the Skagen Passive House townhouse development in Coquitlam

      Lloyd Alter, Editor/Writer/Adjunct Professor at Ryerson’s School of Interior Design – a former architect and real estate developer that teaches sustainable design
  • Cost
    • FREE Event
  • Event type
    • Online/Webinar

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