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Free Webinar: How to Talk to Homeowners about Electrification, Efficiency, and Building Science, August 20, 3-4 pm EDT
Event Description
Energy efficiency and electrification upgrades are complicated—the average homeowner knows little about how exactly heat pumps, insulation, and other all-electric products work to improve a home. Contractors looking to boost their business should start with a detailed understanding of their audience.
In this San Diego Learn webinar, we’ll discuss this homeowner mindset, and how you can craft messaging that resonates with prospective customers, ands sets you apart from other contractors.
Topics include:
- How much do homeowners know about your services and broader concepts around electrification and energy efficiency? How do they feel about them?
- How to separate your audience into distinct marketing personas (and then develop marketing strategies to target each one)
- Common misconceptions and objections (and how to overcome them)
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