Free Webinar: Affordable & Equitable Home Electrification Retrofits: QuitCarbon's Lessons Learned from 1,500+ Homes, March 5, 12-1:30pm

  • 5 March 2024
  • Start time : 12:00 PM
  • End time : 01:30 PM
  • Event Host : Pacific Gas and Electric Company (PG&E)
Free Webinar: Affordable & Equitable Home Electrification Retrofits: QuitCarbon's Lessons Learned from 1,500+ Homes, March 5
Event Description

QuitCarbon has been offering free, expert home electrification retrofit planning, contractor referrals, bid benchmarking, rebate optimization, and more to homes across California for nearly two years. In this dynamic, fast-paced session, you'll learn many hard-won lessons from QuitCarbon's collaborations with non-profits, governments, single-family homeowners, and the local small-business contractors that install heat pumps, do electrical work, insulate and weatherize, etc. This session is ideal for utility, government, non-profit, and program administrator organizations that have ambitious goals around residential decarbonization retrofits and are seeking state-of-the-art tactics for making electrification happen sooner, cheaper, and better.

The objective of this course is that at the conclusion, participants will be able to:

  • Discuss QuitCarbon's unique approach to making home electrification retrofits cheaper, easier, and better for everyone
  • Share key marketing messages and tactics that are effective in getting homeowners engaged
  • See how optimized and personalized home electrification roadmaps facilitate retrofit decisions
  • Learn how the collaboration between QuitCarbon, homeowners, contractors, and supporting programs (like rebates and financing) produces results that are superior to the traditional homeowner-contractor relationship

  • Host Company/Organization Name
    • Pacific Gas and Electric Company (PG&E)
  • Agenda
    • - Introduction and safety message
      - QuitCarbon intro - who are we, what do we do, awards and partnerships
      - Outreach and marketing - how to get homeowners interested in upgrading their fossil gas appliances to electric
      - Engagement and planning - the importance of producing and maintaining optimized electrification roadmaps for each family
      - Moving from intent to action - electrification happens when homeowners say "YES!" to contractors - how do we make more of this happen, sooner
      - Ensuring happy electrifiers - positive word-of-mouth is critical for accelerating electrification retrofits
      - Keeping contractors happy - we can't electrify everyone unless we have lots of contractors doing great electrification work
  • Speakers / Presenters
    • Cooper Marcus is the Chief Quitter at QuitCarbon. QuitCarbon helps homeowners gain the confidence and clarity they need to electrify their homes - and helps contractors grow their businesses by being part of the clean energy transition. Cooper believes that society’s move away from fossil fuel presents an incredible opportunity to respond to the climate crisis while improving the quality of life for homeowners, renters, and the small businesses that help maintain their homes.
  • Cost
    • FREE Event
  • Event type
    • Online/Webinar

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