Member/Industry News

Whole Forest, awarded Best in Show for Flooring by the IFDA at ICFF 2019

placeholder+imagePosted on: 06/18/2019

Congratulations to Whole Forest, awarded Best in Show for Flooring by the IFDA (International Furnishing and Design Association) at ICFF (International Contemporary Furniture Fair) 2019!

Whole Forest, a hardwoods manufacturer specializing in sustainable forestry, offers a range of carbon-negative wood products from cutting boards to tables to countertops and flooring. “We saw a big opportunity to reduce carbon emissions in two industries that together release almost half of all climate emissions,” says president and co-founder Peter Pinchot. “Tropical deforestation releases 10% of carbon emissions. And buildings, through their construction and operations, release another 40% of global emissions. By preventing deforestation in Ecuador’s endangered rainforests, we are maintaining millions of tons of carbon in healthy forests.” By conserving rainforests in Ecuador — which are under imminent threat of illegal logging and clear cutting — Whole Forest is not only able to prevent massive emissions of CO2 from entering into the atmosphere, but also offers local residents a financially viable alternative to clear-cutting and illegal logging.

Whole Forest has partnered with the UN-REDD Programme, the Pinchot Institute of Conservation, the Fundación de Conservación Jocotoco, the World Land Trust, The US Forest Service, and the Peace Corps to ensure the current and future wellness of the Ecuadorian Rainforest and tropical rainforests across the globe.

Over 900 exhibitors from over 60 countries come to ICFF each year to showcase the newest frontier of what’s best and what’s next for luxury interior design. ICFF attracts more than 38,000 attendees in the design industry looking to be inspired by the throng of exhibitors from across the globe.