In this video, Matt Hoots explores the latest Reverse Osmosis (RORO) point-of-use water filtration solutions from Atlas Filtri at IBS 2026. The Filtri RORO system can stand on its own, though the company is known for its comprehensive modular whole-house systems that condition and pre-filter before it reaches point-of-use. A key point of interest here is what Filtri’s RORO is able to accomplish—and fit—under a sink.
People typically decide to filter water for a range of reasons. For many, taste is a main driver, but concerns can also relate to local water systems or occupant-specific considerations. Common concerns include:
The most common water filtration equipment relies on activated carbon or reverse osmosis (RO).
Pitchers, fridge filters, and many under-sink systems use carbon filters, which are effective for improving taste and odor and can remove chlorine, many VOCs, and some PFAS. These filters contain carbon made of coconut shells or coal that are “activated” by steam/heat. The heat creates pores, which act as a large surface area where compatible contaminants attach or “stick.”
In reverse osmosis, water is pushed through a semi-permeable membrane that removes a broader range of contaminants, including very small or fully dissolved substances such as salts, nitrates, many heavy metals, and very small and totally dissolved solids (TDS).
One tradeoff of RO is that it can remove nearly everything—including minerals—resulting in water that some people find tastes “flat.” The Atlas Filtri system addresses this by remineralizing the water, adding back minerals such as calcium, magnesium, and potassium for taste, health, and pH balance.
Atlas Filtri manufactures both whole-house systems as well as stand alone point-of-use equipment, as part of the company’s highly customizable approach to water treatment.
Whole-building systems are typically designed in stages, as it would not be practical- or efficient-to treat all household water to drinking-water standards, so systems often focus first on sediment removal and conditioning, with more advanced purification reserved for drinking water at the point-of-use.
What stands out about Filtri’s approach is its flexibility. Systems can be configured as broadly or as narrowly as needed, targeting general water quality issues or specific contaminants, while also delivering purified drinking water that maintains taste.
How is your water where you live and work - or is this a concern for you? What filtration systems do you typically use or install? Or, is this not typical equipment for you and/or your clients? Share your examples and favorites - we’d love to hear about your experiences and opinions!
Date: April 14, 2026
Author: Rate It Green Team
Water Filtration Equipment
