How Green Product Claims Affect Purchase Intent and Brand Perception 11/18, 2-3 pm ET

How Green Product Claims Affect Purchase Intent and Brand Perception November 18, 2-3 pm ET UL Environment conducted a study of more than 1,000 consumers and more than 40,000 head-to-head green product claim comparisons. In this hour-long webcast, you’ll hear the key findings from that study, including: What consumers want to know about green product claims The impact of green product claims on purchase intent How consumers view claims that are vague or misleading For more information: http://info.greenbiz.com/11-18-2014ULWebcast.html?src=mailer