Green Building Community
How Green Product Claims Affect Purchase Intent and Brand Perception 11/18, 2-3 pm ET
Posted by: Allison Friedman // Rate It Green Admin
How Green Product Claims Affect Purchase Intent and Brand Perception
November 18, 2-3 pm ET
UL Environment conducted a study of more than 1,000 consumers and more than 40,000 head-to-head green product claim comparisons. In this hour-long webcast, you’ll hear the key findings from that study, including:
What consumers want to know about green product claims
The impact of green product claims on purchase intent
How consumers view claims that are vague or misleading
For more information: http://info.greenbiz.com/11-18-2014ULWebcast.html?src=mailer
Steven Fitzgerald // Student/Consultant
I had an opportunity to view the webinar. I found it interesting that the Federal Trade Commission FTC in its GreenGuide has a section about GreenWashing. As a builder I wasn't surprised that home improvement was a topic of discussion as one of the 4 categories. Cleaning products and Electronics were 2 more topics. What did surprise me was that Personal care products was the 4th. I never really gave that a thought, but as the report was driven for health and safety, it really did go into detail about specific invalid retail claims.
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