How Do We Save The World From Environmental Catastrophe?

Humans should leverage the motives of profit to save the planet. That’s what Rick Fedrizzi, the CEO and founding chair of the USGBC, which developed the most widely used green building rating system in the world is saying. “When businesses and environmentalists collaborate, everybody profits”. Fedrizzi the man who is behind a $3 billion industry proves his point, calling on his decades of marketing experience in his 2015 book Greenthink: How Profit Can Save The Planet. “Rick has succeeded where so many others have failed” Leonardo DiCaprio writes in the forward for Fedrizzi’s book. http://onforb.es/1S2dHd8" target="_blank">http://onforb.es/1S2dHd8</a> http://bit.ly/1KpshVO" target="_blank">http://bit.ly/1KpshVO</a>