Event Description

Only 7% of U.S. students and jobseekers actively seek work in the construction industry, according to a new study conducted by Dodge Construction Network.

Despite this, the study also reveals there are several opportunities to increase that share. Join Donna Laquidara-Carr, Industry Insights Research Director with Dodge, as she discusses key findings from the study of over 250 people working in construction and more than 1,100 students, jobseekers, and people employed in other industries in the U.S.

The study provides actionable information about how to attract more workers to the industry, including:

• What those working in construction find most satisfying in their careers
• What the next generation of workers are looking for and how the industry can make itself more appealing to them
• What keeps the largest share of people from considering work in construction (and it probably isn’t what you think)
• How the construction industry needs to communicate with the next generation of workers

Established by the United States Congress, the National Institute of Building Sciences' (NIBS) mission is to serve the public interest by advancing building science and technology to improve the built environment.

Image: US Department of Labor