I think the trend towards safer, more environmentally friendly household products (air freshener, cleaner, detergents) is starting to catch on. It seems like companies are beginning to see that these things are important to us as consumers. I work for a market research company and we have a big client that has been coming up with new, environmental beneficial ideas for their products. If the client finds that this is something consumers are truly interested in, it will be a great step forward for the green community. They are looking for feedback on their new Environmental Beneficial Concepts here: http://poll.marketreaderpro.com/?p=351&r=389&L=800

Their concepts are really interesting!